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About
Date: 7th - 8th November 2018
Venue: Institute for Manufacturing, Cambridge
Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day workshop considers how to design the shift to services.
The workshop will give you new insights into:
• How firms design and re-design services and service offerings
• How prototyping a service works
• How tools such as emotion mapping, process mapping, business model innovation and blue-printing play a role in service design
• How to manage the transition and the service journey
Topics include:
• New thinking for service design
• Understanding the ecosystem – expanding your strategic horizons
• Defining the business model – focusing on your customers’ needs
• Planning your service strategy journey
• Innovating the value delivery system – aligning resources and partners
• Service emotion – identifying and managing the customer’s ‘emotion journey’
• The role of big data – optimising service delivery and designing better solutions
Course Tutors:
Professor Andy Neely, Pro-Vice-Chancellor: Enterprise and Business Relations at the University of Cambridge
Dr Florian Urmetzer, Senior Researcher in the Cambridge Service Alliance
Dr Veronica Martinez, Senior Researcher in the Cambridge Service Alliance
Dr Mohamed Zaki, Senior Researcher in the Cambridge Service Alliance
For further information or to book a place, please visit here, or if you have any queries, please contact Lisa Barnett.